Google’s Latest: A Fresh Take on Searching That Will Transform Your Experience

Google has just revealed two cutting-edge AI tools designed to notably improve the online search experience, pledging to make it radically more helpful.

These tools are designed to empower mobile users, especially those with Android phones, providing new ways to interact with and extract information from their smartphone screens.

The first tool, called Circle to Search, allows Android users to circle, tap, highlight, or scribble on images, videos, or text, enabling them to learn more about the content they are viewing. This feature enhances the user’s ability to gather detailed information about elements within pictures or text, such as landmarks seen in someone’s social media post.

The second tool, introduced on Thursday, enables users to point their mobile camera at an object, or upload a photo or screenshot, and ask a question via the Google app to retrieve relevant information. 

This functionality opens up possibilities for users encountering unfamiliar items, as demonstrated by Google using the example of asking about the rules of an unknown board game discovered at a yard sale.

Google’s Continuous Drive for Improvement

These features, developed using generative AI technology, have been quietly tested by Google over the past year. The company aims to leverage this advanced AI, which is foundational to popular chatbots like ChatGPT, to personalize and enhance the intuitiveness of its Search function.

Initially teased during Samsung’s Unpacked event, these AI tools are set to debut on the upcoming Galaxy S24 smartphone lineup later this month. 

They will also be available on select high-end Android smartphones, including the Pixel 8 and Pixel 8 Pro, starting from January 3.

This move underscores Google’s continuous efforts to evolve its Search capabilities, following previous enhancements such as voice-enabled search and the Lens tool, which utilizes image recognition through smartphone cameras to provide users with information about their surroundings.

As the tech industry witnesses a surge in AI development, with major players like Microsoft, Amazon, Meta, and others racing to deploy similar technologies, Google emphasizes that they have just begun exploring the vast potential of what AI can achieve in enhancing the online search experience.