Meta’s Expectations Soar with Apple’s Vision Pro in VR/AR Landscape

By Ysa Panganiban Last updated Jan 30, 2024 Share with new partner:

The impending US debut of the Apple Vision Pro on February 2nd has sparked anticipation, with Meta reportedly banking on its potential to breathe new life into the headset market.

According to the Wall Street Journal, Meta executives are optimistic that the entry of Apple’s new headset will validate CEO Mark Zuckerberg’s AR/VR endeavors, potentially attracting a broader consumer base and increasing attention toward the headset industry.

Meta has heavily invested in its metaverse and Meta Quest devices, laying the groundwork for its presence in the evolving market.

Reports suggest that Meta employees view the Quest and its software ecosystem as a leading contender in the headset arena, akin to Google’s Android in smartphones.

This perspective gains traction considering the Apple Vision Pro’s premium price tag of $3500 USD (approximately $4700 CAD), compared to the more accessible Meta Quest 3, priced at $649 CAD in Canada.

Meta’s Competitive Edge

meta's-expectations-soar-with-apple's-vision-pro-in-vr/ar-landscape — The impending US debut of the Apple Vision Pro on February 2nd has sparked anticipation, with Meta reportedly banking on its potential to breathe new life into the headset market.

The significant price gap makes the Meta Quest 3 an appealing option for those curious about VR/AR technology, potentially steering them towards Meta’s offerings. Additionally, Meta is banking on the Vision Pro’s launch to entice more developers to explore the VR/AR space, enriching the platform’s software ecosystem.

Formerly known as Facebook, Meta rebranded in 2021 to reflect its expanded focus beyond social media to encompass VR/AR and the metaverse. The Meta Quest 3 is already available in Canada, offering users a glimpse into the company’s immersive technology.

While the Apple Vision Pro will debut in the US on February 2nd, Canadian availability is slated for later this year. Nevertheless, Canadians eager to experience the device sooner may explore alternative avenues.

The impending launch of the Apple Vision Pro stands as a litmus test for Meta’s optimism about its potential to invigorate the headset landscape. Time will tell whether Meta’s expectations align with the market’s response to Apple’s latest foray into VR/AR technology.