In a groundbreaking move, University of Iowa women’s basketball standout Caitlin Clark has signed an exclusive multi-year partnership with Panini America, marking the company’s first exclusive contract with a female athlete.
The deal, announced on Wednesday, covers trading cards and autographed memorabilia, cementing Clark’s status as a rising star in the sports world.
Clark’s achievements on the court have been nothing short of extraordinary, culminating in her recent title as the NCAA’s all-time leading scorer.
Her Topps 2022 Bowman U Basketball card shattered sales records, becoming the most expensive women’s basketball card to date.
Panini America’s First Exclusive Female Athlete
Starting April 1, Panini America will exclusively feature Clark on its trading cards, with her memorabilia exclusivity taking effect immediately.
Clark expressed her excitement about the partnership, stating, “It’s an honor to partner with Panini America as their first multi-year exclusive female athlete, and I’m excited to collaborate with them on my own collection.”
Panini’s inaugural products featuring Clark will celebrate her career, including a special Panini Instant Card commemorating her historic scoring achievement.
A dedicated Caitlin Clark trading card series is also set for pre-order in April. Jason Howarth, Panini America’s Senior Vice President of Marketing and Athlete Relations, praised Clark’s talent, calling her a “generational talent” and the natural choice as their first multi-year exclusive female athlete.
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Caitlin Clark’s Impressive Partnerships
Clark’s impressive portfolio extends beyond her partnership with Panini America. Her NIL representation by Excel Sports Management has secured partnerships with major brands like Nike, Gatorade, State Farm, Bose, and most recently, Gainbridge. Gainbridge, an Indianapolis-based company, is the title sponsor of the Indiana Fever’s home arena.
With a career total of 3,685 points, Clark reigns as the NCAA’s all-time scoring leader and is expected to be the top pick in the 2024 WNBA Draft by the Fever.
As the Big Ten and NCAA Tournaments approach, Clark and the Iowa Hawkeyes are focused on redemption following their runner-up finish to LSU last season.
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