Tesla Showroom Becomes Ground Zero for Anti-Musk Protests – What’s Next?

The usually peaceful streets of Walnut Creek’s Broadway Plaza erupted in protest as a massive crowd gathered outside the local Tesla showroom. What started as a small demonstration just weeks ago has now grown into a movement, drawing around 750 people who are angry about Tesla CEO Elon Musk’s political ties and involvement in federal layoffs.

“This isn’t just about Tesla,” said one protester, holding a sign that read, ‘Stop Musk.’ “This is about power, greed, and how billionaires like Musk are influencing government policies that hurt everyday people.”

Why Are People Protesting?

The protest, led by the activist group Indivisible ReSisters, is fueled by frustration over Musk’s role in the government’s Department of Government Efficiency (DOGE). Many believe this department is responsible for thousands of federal job cuts, and they see Musk as an unelected businessman using government power for personal gain.

“Our goal is to shine a light on what’s happening,” said a representative from the group. “Musk isn’t just running Tesla—he’s influencing the government in a way that impacts all of us.”

The Movement Gains Momentum

The demonstrations began with only a couple hundred people but have rapidly expanded as more community members join in. Protesters carried banners with messages like “Fire Musk” and “Go Back to Destroying Twitter,” highlighting their frustration not just with Tesla, but with Musk’s overall influence in politics and business.

Even some Tesla owners have joined the movement, placing anti-Musk bumper stickers on their cars. One protester, who identified himself as a long-time Tesla supporter, said, “I love my car, but I don’t love what Musk stands for anymore.”

Impact on Local Businesses

With protests growing each week, nearby businesses in Broadway Plaza are feeling the effects. Some store owners have increased security, while others have closed temporarily to avoid potential disruptions.

“There’s a lot of energy and passion here,” said a local shop owner. “I support free speech, but I also worry about how this will affect business.”

The Tesla showroom, once a hotspot for tech enthusiasts, has now become a battleground for political debate. Employees have reported a significant drop in foot traffic, with some customers hesitant to walk past the large and vocal crowds.

Public Opinion Is Divided

Reactions to Musk’s political shift have been mixed. Some conservatives praise his alignment with the current administration, while many progressives, especially in the Bay Area, feel betrayed.

“It’s shocking,” said one protester. “Musk used to be seen as a forward-thinker, someone who wanted to change the world for the better. Now, it feels like he’s only looking out for himself.”

The frustration isn’t just online or in protests—locals have even altered stop signs to read “Stop Musk.” This grassroots resistance shows just how deeply emotions are running in the community.

Tesla’s Stock and Sales Take a Hit

Beyond the protests, the controversy is starting to impact Tesla financially. The company’s stock has dropped by 50% since the election, and sales are falling below expectations. Investors are growing nervous about the company’s future as its brand becomes increasingly tied to political debates.

For many longtime Tesla fans, the situation is heartbreaking. “I believed in Tesla because I believed in sustainability,” said one former Tesla advocate. “But it’s hard to support a company when its CEO is making decisions that go against my values.”

What Happens Next?

The protests show no signs of slowing down, with organizers planning continued demonstrations every week. As the movement grows, it’s clear that this is about more than just Tesla—it’s about accountability, corporate influence, and the future of leadership in America.

“I don’t think Musk understands how deeply he’s alienated people,” said a protester. “We’re not just going to stand by and let billionaires run the country without a fight.”