Meghan Markle’s newly launched lifestyle brand, As Ever, made a splash with its first product drop—but not without complications. The debut release, which included artisanal goods like wildflower honey with honeycomb, herbal teas, shortbread cookies, and crepe mix, sold out in under an hour. One standout item, the limited-edition honey, was gone within minutes. However, the overwhelming demand created a technical hiccup: some shoppers were able to purchase items that were already out of stock.
Customers Left Empty-Handed Despite Order Confirmations
Due to an overload in site traffic and backend issues, several orders were mistakenly confirmed after the inventory had been depleted. Customers expecting to receive their orders were later informed that the products were no longer available. This understandably caused confusion and frustration among shoppers who had thought they had secured their limited-edition goods. In response, the As Ever team reached out directly to affected customers. Meghan Markle herself issued a heartfelt apology, expressing gratitude for the support and disappointment over the situation. In her message, she acknowledged the letdown of missing out on the exclusive item and promised a thoughtful gesture in return: those customers will be the first to receive a free item from the brand’s next limited-edition launch without having to place an order.
Refunds and Free Gifts Offered as a Goodwill Gesture
The brand also offered full refunds for the unfulfilled orders. In addition, customers were invited to choose another available product from the site to receive free of charge as a thank-you for their patience and understanding. A spokesperson for the brand said the website’s systems briefly failed to keep up with the volume of orders, which led to the overselling glitch. The personalized approach to customer service, combined with Meghan’s direct apology, was generally well received. Many customers praised the transparency and generosity shown in addressing the issue.
A Promising Start Despite Technical Setbacks
Despite the early hiccup, As Ever has seen significant interest and enthusiasm from consumers. The brand’s fast sell-out reflects high demand and curiosity around Markle’s latest business venture. Launched on April 2, the product drop coincided with the release of her new Netflix show With Love, Meghan, which showcases her favorite recipes, hosting tips, and collaborations with well-known chefs and friends.
Moving forward, the team behind As Ever plans to improve its website’s performance to better manage future launches. Seasonal drops are expected, with upcoming products rumored to include strawberry jam and iced tea blends.
Markle thanked fans once more on Instagram following the initial launch, writing, “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough… It’s just the start. While the brand’s rollout wasn’t without issues, the overwhelming response suggests that As Ever is poised to make a strong impact in the lifestyle space—especially with Markle’s commitment to customer satisfaction and quality.
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