Vicente’s Supermarket Opening New Location Soon in Fall River

Fall River is set to welcome a new addition to its retail landscape as Vicente’s Supermarket prepares to open a location at the site of a former Rite-Aid. The announcement has generated excitement in the community, especially among residents eager for more diverse and accessible grocery options. The new store will be located at 10 Stafford Road, a space that became available after the closure of the Rite-Aid pharmacy in April 2024. The transition marks a significant shift for the area, replacing a national drugstore chain with a family-owned grocer rooted in cultural tradition and community service.

A Family Business with Deep Cultural Roots

Vicente’s Supermarket is a Cape Verdean family-owned business, originally founded by Manuel Vicente in 1994. Now operated by brothers Brian and Jason Barbosa, the business has grown into a regional brand with a loyal customer base and a strong cultural identity. The supermarket specializes in international products, with a particular emphasis on Brazilian and Cape Verdean goods, offering everything from pantry staples to specialty perishables. Vicente’s is also widely recognized for its fresh meat, produce, and seafood, which have become a major draw at its other locations. With stores already open in New Bedford, Brockton, and Pawtucket, and another planned in Roxbury, the expansion into Fall River represents another step in the brand’s regional growth.

Supporting Community Health and Accessibility

Vicente’s is known not just for its products but for its commitment to serving underserved communities. The store accepts SNAP/HIP and WIC benefits, ensuring that families with varying income levels have access to fresh and healthy foods. The grocer emphasizes creating a welcoming environment where all customers feel at home, regardless of background. This approach aligns with Fall River’s diverse population and need for inclusive food access. The new store is expected to enhance grocery options in the Stafford Road area, which has seen limited access to culturally diverse food retailers in recent years.

Opening Date Still to Be Announced

While Vicente’s has confirmed the new store is “coming soon”, an exact opening date has not yet been released. Renovations and preparations are currently underway at the former Rite-Aid site. Local officials and residents alike have expressed enthusiasm about the announcement, noting the positive impact the store could have on the neighborhood, both economically and culturally. As anticipation builds, the arrival of Vicente’s marks not just a new shopping option, but a celebration of culture, family enterprise, and community health.