McDonald’s Confirms Return of Fan-Favorite Snack Wraps After Nearly a Decade

McDonald’s has officially announced the return of its beloved Snack Wraps, set to make a permanent comeback on July 10, 2025. The decision follows years of fervent fan campaigns, petitions, and social media appeals urging the fast-food giant to bring back the popular menu item.

A Revamped Classic

Originally introduced in 2006 and discontinued in 2016, the Snack Wraps have been reimagined to cater to contemporary tastes. The new version features McCrispy Strips—made from all-white meat fried chicken—combined with shredded lettuce, cheddar cheese, and a flour tortilla. Customers can choose between two flavor options: Spicy, offering a habanero kick, and Ranch, providing a milder garlic and onion taste.

The wraps will be available individually or as part of a combo meal that includes two wraps, medium fries, and a drink. Notably, the reintroduced Snack Wraps will not include a grilled chicken option, a decision that has elicited mixed reactions from fans.

Fan Influence and Corporate Strategy

The return of the Snack Wraps underscores the impact of consumer advocacy on corporate decisions. McDonald’s USA President Joe Erlinger acknowledged the product’s “cult following,” stating, “I get so many emails in my inbox about this product. It will be back.”

To celebrate the comeback, McDonald’s has launched a dedicated website, snackwrapfiles.com, showcasing fan reactions and behind-the-scenes content related to the wrap’s return.

Competitive Landscape

The reintroduction of Snack Wraps comes amid heightened competition in the fast-food industry’s chicken segment. Rival chain Popeyes recently launched its own Chicken Wraps, available in Classic, Spicy, and Honey Mustard flavors for a limited time. Popeyes responded to McDonald’s announcement with a playful social media post, stating, “i ain’t reading all that,” and adding, “no beef, just chicken.”

This lighthearted exchange has sparked a renewed “wrap battle” reminiscent of the 2019 chicken sandwich wars, as fast-food giants vie for dominance in the portable chicken snack market.

Looking Ahead

As McDonald’s prepares to reintroduce the Snack Wraps, the company aims to strengthen its chicken portfolio and recapture market share. The permanent return of this fan-favorite item reflects a broader strategy to respond to consumer preferences and adapt to evolving market dynamics.

Customers can look forward to enjoying the revamped Snack Wraps nationwide starting July 10, 2025.