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Kia K5 and Sorento win 2020 Good Design® Awards

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Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals.
Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals.

FOUNTAIN VALLEY, CA – Kia Motors has earned two prestigious design prizes for its latest models, as the new third-generation Kia K5 sedan and fourth-generation Kia Sorento SUV won accolades in the Transportation category of the annual GOOD DESIGN Awards.

This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received prizes from the organization previously.

Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.

The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new design.

The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions.
The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions.

Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

George McGregor

Mr. McGregor is our staff news reporter who focuses primarily on reviewing and editing (if necessary) all media alerts and press releases for The Published Reporter. Media advisories, alerts and press releases can be sent via email to [email protected] and, if approved, will be published free of charge. There is no guarantee your release will be published; inclusion is at the discretion of our editors. We receive hundreds of media advisories and news alerts per day and choose a select few for publication. Please see our editorial guidelines and terms of service.

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